Article 4: Measuring the Impact of SEO and Advertisement on Promotion

To ensure your promotional strategies are working, you need to measure the combined impact of SEO and advertising. Here’s how to track success.

Key Metrics to Monitor

1. Organic Traffic Growth:
   Use Google Analytics to track traffic from organic search.

2. CTR (Click-Through Rate):
   Measure the effectiveness of both SEO titles and ad copy in driving clicks.

3. Conversion Rates:
   Track how well organic traffic and ads convert visitors into customers.

4. Cost Per Conversion:
   Evaluate ad spend efficiency compared to SEO-driven conversions.

5. Bounce Rate:
   Identify whether your content or ads align with user expectations.

Tools to Use

• Google Analytics: Monitor website performance and traffic sources.
• Search Console: Track keyword rankings and impressions.
• Ad Platforms: Use metrics from Google Ads or Facebook Ads Manager to measure ad performance.

By analyzing these metrics, you can refine your strategy and balance SEO with advertising effectively.